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, by Professor Dr.-Ing. Klaus Schwab
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Product details
File Size: 2653 KB
Print Length: 185 pages
Publisher: Penguin; 01 edition (January 3, 2017)
Publication Date: January 3, 2017
Language: English
ASIN: B01MSJM2TE
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The internet of things, machine learning, artificial intelligence, robots on the rise...Come one, come all, and hear a prophet describe an unsettling future... And then quickly realize that though the words and some terminology are new, you've heard of most of this before. This title continues a disturbing trend of repackaging common knowledge as groundbreaking information. Whether it does so in a desperate attempt to spawn copyrightable buzzwords is open for debate, but if you're looking at titles like this, you're probably asking yourself the following questions:- does this book explore any new ground that will really change your perception of things?- does it do so in detail, or does it offer solutions to some of the issues raised?- does it do so in a compelling manner?Sadly, the answer to all three questions is a big resounding "no". The repackaging methodology runs wild in this slender tome, as the author applies his own nicknames to phenomena in an often cavalier way, but one quickly realizes little on display is actually new. A lof of this should be filed under the "prose" section, which we shall return to, but in terms of pure content, you've seen or read it all elsewhere, and it might best be consumed as TED talks from people directly involved with the relevant technologies or resulting social impacts. Because while Schwab, as the longstanding head of a very successful international networking club, has the advantage of a general perspective, this hard-won neutral status also means he refuses to comment too directly, or even to express any real human emotion or opinion into the proceedings. Way to turn your greatest asset into a liability!The very light level of detail is hugely disappointing, and while one could argue that in-depth analysis would confuse the layman reader, why then is the writing style out of sync with the intended audience? A better question might be "who is the intended audience?". What we have here is the densest academic verbiage imaginable, made more confusing, not less, for the lack of context or gift for storytelling. An exercise in tedium that could have used not only an editor, but a few specialist contributors and above all some passion.This leads us to the book's most fatal shortcoming: its prose. If the term "bullsh*t bingo" means something to you, if you are familiar with the tired tropes of corporate-speak, you will find yourself on very familiar ground: almost every cliché has been shoehorned into this book. The result? Paragraph upon paragraph of sweeping, insipid, self-important generalizations. Worst of all, the author closes not with truly insightful suggestions or a powerful call to action, but with more aseptic, cliché-ridden babble without any tangible, concrete recommendations.So here's a succinct, concrete recommendation, dear reader: don't waste your time on this one.
The author Klaus Schwab is a German-born business professor at the University of Geneva. He was founder of the World Economic Forum in 1971. The WEF facilitates the meeting of business and political leaders, selected intellectuals, and journalists to discuss the future of global economics.The central theme of the 2016 meeting of the Forum focused on the Fourth Industrial Revolution as defined and discussed by Professor Schwab in a lengthy essay published in Foreign Affairs in 2015. This book is essentially an expanded version of that essay plus some added material which are the results of canvassing the meeting participants regarding when various technological breakthroughs will reach their respective tipping points. Some of the results of this survey is included in the Appendix of this book.This book provides a thorough discussion of the possible future impacts of these changes. The author is willing to acknowledge the possible detrimental results, but then he goes on to say the others predict more optimistic outcomes. I get the impression that the author was trying to be objective, but consequently his reluctance to advocate for a particular position makes this book dry reading material.I was very dissatisfied with the chapter titled "The Way Forward" near the end of the book's message. I was looking forward to some sort of recommended plan for making the necessary adjustments for society to adapt to the coming economic changes. Instead the message I took from that chapter were generalities such as the following:"... we must adapt, shape and harness the potential of disruption by nurturing and applying four different types of intelligence:— contextual (the mind) ...— emotional (the hear) ...— inspired (the soul) ...— physical (the body) ..."The author elaborates on these, but I found these discussions to be lacking specifics.The following is a listing of the anticipated future technological advancements and their respective tipping point dates based on a survey of 800 business executives. They were asked to gage when they anticipate that these game-changing technologies will break into the public domain to a significant degree. The percentage listed next to the items below is the percentage of survey respondants that believed that the tipping point would be achieved by the year 2025.1. Implantable Technologies—82%2. Our Digital Presence—84%3. Vision as the New Interface—86%4. Wearable Internet—91%5. Ubiquitous Computing—79%6. A Supercomputer in Your Pocket—81%7. Storage for All—91%8. The Internet of & for Things—89%9. The Connected Home—70%10. Smart Cities—64%11. Big Data for Decisions—83%12. Driverless Cars—79%13. A.I. & Decision Making—45%14. A.I. & White-Collar Jobs—75%15. Robotics and Services—86%16. Bitcoin & the Blockchain—58%17. The Sharing Economy—67%18. Governments & the Blockchain—73%19. 3D Printing & Manufacturing—84%20. 3D Printing & Human Health—76%21. 3D Printing & Consumer Products—81%22. Designer Beings—vote result not shown23. Neurotechnologies—vote result not shownEach of the above anticipated technological advances are thoroughly described in the Appendix along with the above survey results.Numbering of the RevolutionsIn my opinion there is no fourth industrial revolution. What this author is calling the fourth industrial revolution is simply a continuation of the third. I get the impression from this book that he thinks the current situation deserves its own label because of the speed of change. But exponential rates of change occurred during the Third Industrial Revolution; it's just that at this point in time the changes appear really fast. That's what exponential rates do.The following are the definitions of the various industrial revolutions as used by this book:1. The Machine Age (1760-1840): The Steam Engine, Railroads2. Mass Production (late 19th - early 20th c): Assembly Line Manufacturing, Electricity3. The Digital Revolution (from mid 1960s-): Computers, Semiconductors, Internet4. The Fourth IR: Ubiquitous Mobile Internet, Internet of Things (IoT) with Sensors, Artificial Intelligence (AI), Gene Sequencing, Nanotechnology
Given the variety of reviews of this book and the fact that I work at the forefront of much of the technology change described, I wasn't sure the book would provide much value. However, bringing together important technology changes that appear to be imminent in the next decade in one place and assessing their potential positive and negative impacts is great food for thought. This book is probably intended for political decision makers in order to provide a heads-up for what lies ahead (these are really tough issues that will require thoughtful leadership). That said, anyone who wonders whether their job could be at risk or whether their children are pursuing the right occupation should read this. The world will be a very different place in 10 years. Countries and economies will embrace the change and lead it, or they will fall behind countries that do. There will be many individuals that won't be happy with the changes, but those that prepare and are adaptable will likely find the world to be a better place.
I had to read this for a class, and I was not expecting to like it as much as I do. I am not normally a huge economics lover, but this book had a lot of background info and fun, interesting facts. It is a pretty short book that does a good job of explaining things so the reader was not confused. I am 19 and a business major, and I understood pretty much everything! If you are in to econ, definitely try this book out!
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